Playboy’s Hefner tries to dodge Penthouse offer
• Soft porn rival challenges magnate in the mansion • World recognition for logo overcomes whiff of sleaze Famous for his coterie of younger women at the gaudy Playboy mansion in Los Angeles, pyjama-clad octogenarian Hugh Hefner might seem like a throwback to the 1970s. But the ageing lothario was plunged into a Wall Street takeover battle today as rival publisher Penthouse sought to seize …
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